An essential aspect of Seo is making your site easy for each users and internet
search engine robots to realize. Although search engines have grown to be
increasingly sophisticated, in lots of ways they still cannot see and understand
a web site the same method a human will. SEO helps the engines determine what
each page is all about, and how it might be useful for customers.
A common Argument Against SEO
We frequently hear statements like this:
“No smart engineer would ever build a search engine that requires websites to follow certain rules or principles in order to be ranked or indexed. Anyone with half a brain would want a system that can crawl through any architecture, parse any amount of complex or imperfect code and still find a way to return the best and most relevant results, not the ones that have been "optimized" by unlicensed search marketing experts. ”
But Wait...
Imagine you posted online a picture of your family dog. A human might describe it as "a black, medium-sized dog - looks like a Lab, playing fetch in the park. " On the other hand, the best search engine in the world would struggle to understand the photo at anywhere near that level of sophistication. How do you make a search engine understand a photograph? Fortunately, SEO allows webmasters to provide "clues" that the engines can use to understand content. In fact, adding proper structure to your content is essential to SEO.
Understanding both the abilities and limitations of search engines allows you to properly build, format and annotate your web content in a way that search spiders can digest. Without SEO, many websites remain invisible to search engines.
We frequently hear statements like this:
“No smart engineer would ever build a search engine that requires websites to follow certain rules or principles in order to be ranked or indexed. Anyone with half a brain would want a system that can crawl through any architecture, parse any amount of complex or imperfect code and still find a way to return the best and most relevant results, not the ones that have been "optimized" by unlicensed search marketing experts. ”
But Wait...
Imagine you posted online a picture of your family dog. A human might describe it as "a black, medium-sized dog - looks like a Lab, playing fetch in the park. " On the other hand, the best search engine in the world would struggle to understand the photo at anywhere near that level of sophistication. How do you make a search engine understand a photograph? Fortunately, SEO allows webmasters to provide "clues" that the engines can use to understand content. In fact, adding proper structure to your content is essential to SEO.
Understanding both the abilities and limitations of search engines allows you to properly build, format and annotate your web content in a way that search spiders can digest. Without SEO, many websites remain invisible to search engines.
Join, Follow us and more learn SEO.
ReplyDelete